Somehow I've managed to get majorly behind on updating the blog. So, here's the REALTOR Talk column for June - which was actually published the first week of July in the 'Hattiesburg American.' Maybe you were able to read it there. Feel free to comment.
REALTOR Talk – June 2008
By Adam Watkins
TITLE: “’Thinking Small’ often brings clarity”
Think small. That’s certainly not an idea you hear very often. We’re told to ‘think big, dream big, act big.’ I must admit that thinking big is a lot more fun for me. Maybe it’s a Napoleonic complex. Maybe it’s the dreaming part that I enjoy so well. Who knows? I think it has more to do with what ‘big’ things represent. It’s almost inherent as Americans to strive for the ‘biggest and the best.’ Whether or not biggest is best doesn’t necessarily matter. You must admit that it’s propelled many of the previous century’s most remarkable accomplishments: perfecting jet travel; the development of a space program that placed men on the moon, not once but several times; planning and constructing the largest skyscrapers in the world and more. Sometimes, though, thinking big causes us to miss critical details. The cliché ‘missing the forest for the trees’ comes to mind.
Thinking small is a valuable concept when considering real estate, actually. Mind you, I don’t mean the literal ‘size’ of the real estate - be it a home, a piece of land, or commercial space. Instead, consider thinking small as you evaluate the barrage of information concerning real estate markets. Our tendency to think big causes us to ignore some of the critical elements that influence our local economy, and ultimately our local housing markets.
How does thinking small relate to our real estate markets? First and foremost, it’s important for us to recognize that real estate markets function on a local level (small) and not on a national level (big). As a culture we tend to want the ‘bottom line’ and it’s often how our media is trained to communicate with us – in sound bites and generalities. However, such generalities often leave us with a less than complete picture because the local real estate market may or may not match up with “national trends.” Such is the case with the Greater Hattiesburg Area and many other localized areas around our country. Ultimately, even if a market is exhibiting characteristics of growth, regression, or balance, the overriding reasons behind those characteristics are predominantly influenced by forces at work within the local economy. Furthermore, even within local markets there are sub-markets with both independent and interdependent influences.
Let’s use the HubCity as an example. The Greater Hattiesburg Area is considered our local market, but within it are numerous sub-markets including areas like Northeast Hattiesburg, Southwest Hattiesburg, Petal, Oak Grove, Sumrall, Purvis, Dixie, Columbia, Seminary, and many others. Each of these sub-markets experiences changes in both supply and demand as well as economic influences that may or may not be duplicated in neighboring markets. Further, an individual subdivision within a sub-market and even a certain street within a subdivision can develop economic characteristics that are unique to that sub-market at that time. Obviously, thinking small is important as we interpret the messages concerning our real estate markets and it further underscores the importance of contacting a REALTOR who is aware of those influences within your ‘sub-market.’
So after ‘thinking small,’ I’ll share the bottom line. While it might be said that thinking big allows us to easily manage and understand issues and occurrences in our world, thinking small brings a sense of focus, allowing us to put things in perspective so we can better understand that ‘big picture.’ So as we take in the thousands of messages, both conflicting and complementary, may we be encouraged to focus at least some of our efforts on understanding the context of the various issues associated with those messages. By doing this we’re better prepared to make decisions based on a more complete picture and less likely to react recklessly to generalities and sound bites that often fail to provide adequate context on a given subject. This concept applies to our understanding of a variety of issues whether it concerns our economy, real estate market, sports, or politics – a deeper level of understanding is rarely something we’d prefer not having. Here’s to thinking small!
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Adam Watkins presently serves as President of the Hattiesburg Area Association of REALTORS. He is Broker Associate & Partner of The DeLois Smith All-Star Team, Inc. an affiliate of Keller Williams Realty. You may e-mail him at adamwatkins@comcast.net. To learn more about HAAR and it’s members, log-on to www.haar-ms.org.
